Enterprise Exports & FDI Forum

Shaping an export-led future At the Four Seasons Hotel Cairo at Nile Plaza Monday, 15 May 2023

Welcome to The Enterprise Exports & FDI Forum

The latest in our must-attend series of invitation-only, C-suite-level gatherings that allow senior members of the business community to openly discuss critical issues in key sectors of the economy. Due to the float of the EGP in January, exports and foreign direct investment (FDI) are critical to our economy — or our businesses.

This is a once-in-a-lifetime opportunity to build an export-led economy that makes us a magnet for FDI and all of the follow-on benefits that will accrue to our nation.

We don’t need to wait for it to be “easier to do business”… The emphasis of the day is on success stories and practical ideas we can all put at the heart of our export and expansion strategies right now as we look to crack export markets and attract foreign investment. Turning around an economy is like turning around a battleship: It takes time — the time to start building an export-focused business is right now.

The Enterprise Exports and FDI Forum is supported by






Networking and standing breakfast

Enterprise’s senior editors will welcome attendees with good coffee and fresh pastries, giving all of us the opportunity to see friends and colleagues face-to-face in a relaxed setting.


Welcome note

Patrick FitzPatrick, Enterprise’s co-founder and editor-in-chief, will get the gathering underway with a brief scene-setter for the day, including thoughts on what our top focus industries should be.

09:05 - 09:50

No looking back: Exports and FDI are the way forward — here are lessons from what’s worked around the world.

Helmy Ghazi was the anchor of our most-read story ever (Five steps to build a new Egyptian economy). He joins our editor-in-chief on stage for a wide-ranging interview on what has worked in other countries — and what could help us turn the tide here at home


Yassir Zouaoui, Partner, McKinsey
Yasmine Khamis, Chair, The Orientals Group
In discussion with: Patrick FitzPatrick, editor-in-chief, Enterprise and Helmy Ghazi, deputy CEO, HSBC Egypt 

09:50 - 10:20

How do you identify and pitch foreign partners — and how can they identify you?

Whether they’re investors, technology providers, potential JV partners, or would-be acquirers, they all want to know what’s in it for them. How do you figure out what they’re looking for — and whether that dovetails with what you want or need?


Hossam Abou Moussa, Partner, Apis
Hassan Massoud, associate director and head of private equity (Southern Mediterranean), European Bank for Reconstruction and Development.
Cheick-Oumar Sylla, Director for North Africa and Horn of Africa, International Finance Corporation
Interviewed by: Moustafa Bassiouny. Partner, The Enterprise Company

10:30 - 11:10

Made in Egypt: Lessons from FMCG, fertilizers, and garments.

The central bank of Egypt reported that the 5% growth y-o-y in our non-oil exports in 1Q2022-23 came from these key industries. We speak to some of its winners to gauge what they did right, what obstacles they overcame, and what exactly makes Made in Egypt competitive abroad and how we can better leverage it.


Mohamed Talaat Khalifa, CEO, Concrete
Shams Eweis, Corporate affairs manager, Egypt, North Africa, Levant at Mars
Tarek Hosny, Head of Investments and projects, Fertiglobe 
Interviewed by: Salma El-Saeed, Senior Managing Editor, Enterprise

11:10 - 11:20

Coffee Break

11:20 - 12:05

How to get started: What you must get right when you set out to create your export and / or FDI strategy.

Get the basics, the fundamentals, the A, B, Cs (or whatever you want to call them) of setting up a successful export-focused business or local operation from some of our biggest multinationals and exporters. 


Mark Wyllie, CEO, Beyti
Karim Aboughali, Co-owner and CEO, Regina Co. for Pasta and Food Industries
Hossam El-Sallab, CEO and Vice-chairman, Royal Ceramica, part of El Sallab Group
Interviewed by: Zainab AbdulAziz, Managing Editor, Enterprise and Moustafa Bassiouny, Partner, The Enterprise Company

12:05 - 12:45

How to become part of a multinational’s supply chains.

Whether they’re setting up a facility or looking to source goods and services, multinationals need local suppliers and providers. We ask these multinationals and suppliers what it is they’re looking for in a local partner, product or service and what are some of the pain points they’ve had to deal with. 


Tarek Kamel, CEO, Nestle Egypt
Omar Elsahy, General Manager, Amazon Egypt
Khaled Morsy, CEO, DB Schenker Egypt
Interviewed by: Hisham Abdien, Executive Editor, Enterprise Egypt

12:45 - 13:00

Coffee Break

13:00 - 13:40

Industrial clusters: A natural accelerant for both exports and SME development?

Industrial clusters have been a mainstay of FDI and exports across Europe, South East Asia and India. They’ve also been ways that SMEs have contributed to the production of goods for exports. What have these countries done right that we haven’t and are clusters the only way for SMEs to be part of a potential export-oriented economy.


Shady William, Managing Director, IDG
Mohamed El-Gebely, Team Leader, USAID Trade
Nada El-Ahwal, CSO, Transmar
Interviewed by: Katie McMahon, Managing Editor, Enterprise and Hisham Abdien, Executive Editor, Enterprise

13:40 - 14:15

Preparing for an uncertain future — how industry leaders of today are evolving to boost our exports.

Industries of today must adapt to the challenges — and opportunities — of tomorrow. For a successful business to succeed, it must be forward-looking, flexible, and have an appetite for risk. What can we learn from the industry leaders of today, who have already adapted to changes and emerging trends in the past to better position their businesses for a constantly evolving world?


Nadia El-Tawil, Investment Officer, AfricInvest
Mostafa Bedair, CEO, Giza Seeds and Herbs
Abdallah Sallam, CEO, Madinet Masr
Interviewed by: Patrick FitzPatrick, Editor-in-chief, Enterprise and Salma El Saeed, Senior Managing Editor, Enterprise


Event ends

*Agenda is subject to change.

Who will be speaking?

Abdallah Sallam,

Abdallah Sallam

CEO, Madinet Masr
Cheick Oumar Sylla

Cheick-Oumar Sylla

Director for North Africa and Horn of Africa, IFC
Hassan Massoud

Hassan Massoud

Associate director and head of private equity (Southern Mediterranean), European Bank for Reconstruction and Development (EBRD)
Helmy Ghazi

Helmy Ghazi

Deputy-CEO, HSBC
Hossam Abou Moussa

Hossam Abou Moussa

Partner, Apis
Hossam El-Sallab

Hossam El-Sallab

CEO and vice-chairman of Sallab Group and Royal Ceramica
Karim Aboughali

Karim Aboughali

Chairman and CEO, Pasta Regina
Khaled Morsy

Khaled Morsy

CEO, DB Schenker Egypt
Mark Wyllie

Mark Wyllie

CEO, Beyti
Mohamed El-Gebely

Mohamed El-Gebely

Team leader, USAID Trade
Mohamed Talaat Khalifa

Mohamed Talaat Khalifa

CEO, Concrete
Mostafa Bedair

Mostafa Bedair

CEO, Giza Seeds and Herbs
Nada El Ahwal

Nada El-Ahwal

CSO, Transmar
Nadia El Tawil

Nadia El-Tawil

Investment officer, AfricInvest
Omar Elsahy

Omar Elsahy

General manager, Amazon Egypt
Shady William

Shady William

Managing director, IDG
Shams Eweis

Shams Eweis

Corporate affairs manager, Egypt, North Africa and Levant at Mars
Tarek Hosny

Tarek Hosny

Head of investments and projects, Fertiglobe
Tarek Kamel

Tarek Kamel

CEO, Nestlé Egypt and Sudan
Yasmine Khamis

Yasmine Khamis

Chair, The Orientals Group
Yassir Zouaoui

Yassir Zouaoui

Partner, McKinsey

Why Participate?

  • Discover how to grow your business by turning the float of the EGP into something that will turbocharge your business.
    Hear from industry experts and officials about the current trends and opportunities in the international marketplace, and discuss what we have to sell to global markets, including products and services, and what our priority industries are.
  • Hear directly from potential partners and buyers about what they’re looking for.
    How can you break into an export market? How can you make your business a component of the global supply chain?
  • Learn how to leverage big domestic trends — and turn them into even massive export opportunities.
    How to climb the value-add ladder in a way that matches up with trends in key export markets.
  • Gain insights into the best strategies for breaking into an export market.
    How do you choose an export market? What countries should Egyptian businesses be looking at as export targets — and why?
  • Get direct knowledge from potential partners and buyers on what they are looking for in a successful export venture.
    What are foreign investors looking for in an opportunity? How can you pitch them on a JV — or investing in your business?

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